Sangria’s Core Belief

Sales is for everyone. Buying and selling are human pursuits that create authentic relationships. You already meet the qualifications. Be you.

Buying Software is Really Hard.

The world of buyers:

  • 57% are first time buyers at their company

  • 77% say their last purchase was extremely painful

  • 71% of deal are won by whoever makes buying easiest.

The most important thing about how you sell is how your best customers buy.That’s your sales process.

That means we have to transform from
self-centered to message-centered to others-centered.

Every person is on a hero’s journey from their present to a better future, and they will “hire” something to make bridging the gap possible.

Sales is equipping your buyers to live and tell an epic story.