How do I build ROI for a CFO?
How do you create an ROI that a CFO will believe in when no one believes in ROI?
How do I build a business case?
Creating a business case is incredibly important, but it’s often shrouded in mystery as to what one actually is. We walk through the key elements of building resilient buy-in.
How do I believe in what I’m selling?
What happens when we aren't sure our product is the answer? It turns out... a whole lot of good.
Do you need a personal brand to sell?
What is our brand? Do we have one whether we want to or not?
Is build vs. buy still relevant?
In a world of endless platforms and no-code solutions, does the build vs. buy binary still exist? And what does it mean when it doesn’t?
Who owns customer success?
Ownership is critical, but it seems to be incredibly murky when it comes to making customers radically successful.
Does ROI still matter?
Once the gold standard for value, ROI has come under skeptical fire and might even work against establishing value.
Do salespeople really want another tool?
To a hammer, everything is a nail. To a sales tool, everyone is a lead. Where does sales go for a platform that reflects reality?
Does transparency actually win?
Transparency is necessary, but not sufficient. So, what does it take to make transparency work for you?
You can’t “sales enable” your way out of a buyer enablement problem.
Don’t win by beating your teammate.