How do I build ROI for a CFO?
How do you create an ROI that a CFO will believe in when no one believes in ROI?
How do I build a business case?
Creating a business case is incredibly important, but it’s often shrouded in mystery as to what one actually is. We walk through the key elements of building resilient buy-in.
How do I believe in what I’m selling?
What happens when we aren't sure our product is the answer? It turns out... a whole lot of good.
What if it’s the heat AND the humidity?
Sales will always be challenging, but a team’s culture decides whether or not “challenging” means “impossible.”
Do you need a personal brand to sell?
What is our brand? Do we have one whether we want to or not?
What do we do when quantity fails?
Top-of-funnel is reaching a breaking point, and we need a new way to win.
How does anyone stay in sales?
Some of the fundamental truths we can stand on in a really challenging profession.
Is build vs. buy still relevant?
In a world of endless platforms and no-code solutions, does the build vs. buy binary still exist? And what does it mean when it doesn’t?
Does ROI still matter?
Once the gold standard for value, ROI has come under skeptical fire and might even work against establishing value.
How do you win competitive deals?
Why buyers choose you, and why they stay with you once they do.
Does transparency actually win?
Transparency is necessary, but not sufficient. So, what does it take to make transparency work for you?
Is AI the end of sales?
What if the most exciting outcome of AI in sales is actually something incredibly human?
Are Mutual Action Plans dead?
What is the plan moving-forward for our plans to move forward?
You can’t “sales enable” your way out of a buyer enablement problem.
Don’t win by beating your teammate.
